Alabama QB Bryce Young Nears One Million in NIL Compensation

Anyone who has read my prior posts about student-athlete NIL compensation, found here and here, knows that recent NIL changes permitting athletes to profit from their NIL will be big business for popular, and not so popular, athletes.

From the legions of athletes signing up with Barstool Athletics to less-popular athletes signing with local businesses, an entire industry has started. This is probably best shown by Nick Saban’s comments that Bryce Young, Alabama’s presumed starting QB who hasn’t yet played a game, has reached nearly $1,000,000 in NIL compensation. Not too bad considering just a few months ago he couldn’t even get a free meal in exchange for a photo-op.